Journal of Business and Management
ISSN:1535-668X
| Current Issue | Onloine Archive |

JBM JBM books

Volume 25, Number 2, September 2019

Full journal book: Vol. 25, No. 2
Table of Contents

Editorial
Eldon Y. Li, Wei-Hsi (Frank) Hung

i

Return on investment from supplier/risk management
Christopher A. Hoeckel, Josef Neuert, Marcus Schuller, Alla Schwamborn, Jianpeng Wang

1

Power of the scent: Exploring the role of sensory appeals on consumer product attitude
Ruchi Garg, Ritu Chhikara

25

Does the need for social status among price conscious consumers induces consumption of counterfeit luxury brands?
Sameeullah Khan, Asif Iqbal Fazili

43

Innovation in marketing strategy: A customer lifetime value approach
Mehir Kumar Baidya, Bipasha Maity, Kamal Ghose

71



NCCU

COPYRIGHT BY College of Commerce, National Chengchi University
Tel:886-2-29393091 ext:89055 Fax:886-2-29393754