Journal of Business and Management
ISSN: 1535-668X
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Volume 25, Number 2, September 2019

Full journal book: Vol. 25, No. 2 (97 pages)

Table of Contents

Eldon Y. Li, Wei-Hsi (Frank) Hung


Return on investment from supplier/risk management
Christopher A. Hoeckel, Josef Neuert, Marcus Schuller, Alla Schwamborn, Jianpeng Wang
DOI: 10.6347/JBM.201909_25(2).0001


Power of the scent: Exploring the role of sensory appeals on consumer product attitude
Ruchi Garg, Ritu Chhikara
DOI: 10.6347/JBM.201909_25(2).0002


Does the need for social status among price conscious consumers induces consumption of counterfeit luxury brands?
Sameeullah Khan, Asif Iqbal Fazili
DOI: 10.6347/JBM.201909_25(2).0003


Innovation in marketing strategy: A customer lifetime value approach
Mehir Kumar Baidya, Bipasha Maity, Kamal Ghose
DOI: 10.6347/JBM.201909_25(2).0004



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