Journal of Business and Management
ISSN: 1535-668X
 
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Volume 26, Number 2, September 2020

Full journal book: Vol. 26, No. 2 (92 pages)

Table of Contents

Editorial
Eldon Y. Li, Wei-Hsi (Frank) Hung

i-iii

Social Media Adoption and National Culture: The Dominant and Nuanced Effect of Individualism-Collectivism
Rodney L. Stump, Wen Gong
DOI: 10.6347/JBM.202009_26(2).0001

1-31

Impact of Neuromarketing Applications on Consumer
Surabhi Singh
DOI: 10.6347/JBM.202009_26(2).0002

33-52

Growing Pains: Success Strategies for Rural Entrepreneurs to Grow beyond Their Limited Local Markets
David D. Snow
DOI: 10.6347/JBM.202009_26(2).0003

53-67

Macroeconomic Determinants of FDI Decisions in the Automotive Industry: Theoretical Foundations and Empirical Evidence
Helmut Birnleitner
DOI: 10.6347/JBM.202009_26(2).0004

69-92



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