Journal of Business and Management
ISSN: 1535-668X
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JBM JBM books

Volume 26, Number 2, September 2020

Full journal book: Vol. 26, No. 2 (92 pages)

Table of Contents

Eldon Y. Li, Wei-Hsi (Frank) Hung


Social Media Adoption and National Culture: The Dominant and Nuanced Effect of Individualism-Collectivism unlock

Rodney L. Stump, Wen Gong
DOI: 10.6347/JBM.202009_26(2).0001


Impact of Neuromarketing Applications on Consumer unlock

Surabhi Singh
DOI: 10.6347/JBM.202009_26(2).0002


Growing Pains: Success Strategies for Rural Entrepreneurs to Grow beyond Their Limited Local Markets unlock

David D. Snow
DOI: 10.6347/JBM.202009_26(2).0003


Macroeconomic Determinants of FDI Decisions in the Automotive Industry: Theoretical Foundations and Empirical Evidence unlock

Helmut Birnleitner
DOI: 10.6347/JBM.202009_26(2).0004


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