|
|
Volume 28, Number 2, January 2023 |
Full journal book: Vol. 28, No. 2 (119 pages) 
Table of Contents
|
Editorial
Eldon Y. Li
California Polytechnic State University
She-I Chang
National Chung Cheng University
|
i-iv
|
A Case Study Of Tax Inversion Impacts On Value Creation
John S. McQuilkin
Roger Williams University, Bristol, USA
A. J. Stagliano
Saint Joseph’s University, Philadelphia, USA
DOI: 10.6347/JBM.202301_28(2).0001
|
1-42
|
The Moderating Effects of Product and Consumer-Brand Relationship on Type of Rewards in Consumer Cocreation
Miao Zhao, Ruby Saine
Roger Williams University, RI, USA
Yimin Zhu, Zhenzhu Wu
Sun Yat-sen University, Guangdong, China
DOI: 10.6347/JBM.202301_28(2).0002
|
43-60
|
An Examination of Alignment of Hotel Brand Differentiation and Customer Priorities: A Case Study of Three Unique Destinations
Leili Javadpour, & Sacha Joseph-Mathews
University of the Pacific, Stockton, CA
DOI: 10.6347/JBM.202301_28(2).0003
|
61-88
|
Validation of Self-Determination Scale: An Experiential Consumption Perspective
Zhuofan Zhang
Texas A&M University – Kingsville, USA
DOI: 10.6347/JBM.202301_28(2).0004
|
89-119
|
|
|
