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Volume 29, Number 1, July 2023 |
Full journal book: Vol. 29, No. 1 (114 pages) 
Table of Contents
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Editorial: The Thirtieth Anniversary of JBM
Eldon Y. Li
California Polytechnic State University
She-I Chang
National Chung Cheng University
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i-iv
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Examining the Impacts of ESG on Employee Retention: A Study of Generational Differences
C. Christopher Lee, Joley L. Luppi, Tyler Simmons, BaoTram Tran, & Ruoqing Zhang
Central Connecticut State University, New Britain, CT
DOI: 10.6347/JBM.202307_29(1).0001
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1-22
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Search Data and Geodemographics Determinants of the Avocado Sales in the U.S. Markets
Di Wu, Zhenning Xu, & Ji Li
California State University, Bakersfield
DOI: 10.6347/JBM.202307_29(1).0002
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23-56
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Customer Satisfaction and Willingness to Pay More: Mediating Effects of Perceived Herbal Quality and Brand Trust in Ghana
Peter Kwasi Oppong, Wilberforce Owusu-Ansah, & Joseph Owusu
Kwame Nkrumah University of Science & Technology, Kumasi, Ghana
DOI: 10.6347/JBM.202307_29(1).0003
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57-79
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Social Media Marketing – A Systematic Review of Quantitative Empirical Reserach
Bernd W. Wirtz, & Isabell Balzer
German University of Administrative Sciences, Speyer
DOI: 10.6347/JBM.202307_29(1).0004
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80-114
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